What to do when the customer is wrong?
- Insight אינסייט פתרונות פיננסיים
- Jul 31, 2023
- 2 min read
Updated: Jan 16, 2024

Sometimes the saying 'the customer is always right' isn't applicable, and you need to make an effort in explaining the mistake to the customer.
I tend to put too much responsibility on myself, and have trouble letting go, even-though I understand that sometimes people need to learn from their own mistakes.
In this specific case, a client with a very large sum asked to increase his visibility to the stock market to 'make profits in a rising market'.
The same client shared that in the next two years he plans to use a large amount of the sum to purchase a real estate asset.
Based on my knowledge of the fluctuating nature of the capital market, and the understanding that stock market investments need to be long-term, and span 10 or even 20 years, I warned the client not to choose this channel for money he plans to use in the next two years.
Since the client, like many other clients, isn't well-versed in finances and investments, he struggled with accepting my recommendation, and it took a lot of persuasion to convince him to agree.
Fast forward two years, and the client need the money. To my delight, because he chose a solid route for his liquid funds, the sum was not damaged, and was available for the purchase of the real estate asset.
I'm asking of you – please think carefully about choosing the right investment path for you, based on your timeframe and your investment style (risk-lovers/risk-haters).
The above statement or any of its parts do not constitute pension advice, investment advice or other advice.
The above does not constitute advice or market investments, pension or taxation, and is not a substitute for one-on-one advice that takes into account the unique data and needs of each person.





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