Cold calling

I often receive a 'NO' when cold-calling potential clients. This may become frustrating and even discouraging overtime, but I prefer to think about the statistics that claim after a certain number of phone calls I will get a qualified lead.

At the end of the day,

every 'no' leads to another 'no'

which ultimately leads to a 'YES'.

We grow from, and thrive by climbing on our failures. What do you think?